We started Mithooos to bridge the gap between traditional Sindhi heritage and modern living. From authentic Ajrak to hand-woven Kajoor baskets, we celebrate the artisans who keep our culture alive.
Explore HeritageWe partner directly with families who have perfected the art of Ajrak block printing and Topi weaving over generations. Every piece tells their story.
We don't mass-produce. Authentic Ajrak involves a painstaking 21-stage process using natural dyes, taking weeks to complete. We refuse to shortcut our heritage.
Whether you're deeply rooted in Sindh or discovering its beauty for the first time, our community celebrates diversity, art, and timeless style.
Roots in Sindh
Started by connecting directly with master artisans in rural Sindh to bring authentic Ajrak to the digital space.
First 1,000 Customers
Our hand-blocked Ajrak shawls went viral — we reached 1,000 orders and proved the global demand for authentic heritage.
Fair Trade Pledge
Committed to ethical sourcing. We ensured 100% of our products support the direct livelihood of local weaving families.
Expanding the Vision
Launched our premium Sindhi Topi and Kajoor handicraft lines to provide a complete cultural offering.
Global Reach
12,000+ happy customers across 40+ countries. The fragrance of Sindh is reaching the world.
"We don't just sell clothes. We sell confidence."
Alex Rivera
Co-Founder & Creative Director
Master Ustad Ali
Head Artisan (Ajrak)
Zahra
Creative Director
Faizan
Operations & Global Shipping
Khatoon Begum
Lead Weaver (Topi)
